Alphanumeric is proud to be attending and presenting at this year's AI and Data in Pharma and Healthcare Summit. Attend our panel discussions to learn more about the benefits and risks of AI in the healthcare and pharmaceutical industries.
Alphanumeric bridges the gap between pharmaceutical companies and healthcare professionals, patients, and caregivers through innovative, tailored communication solutions. By enhancing education, understanding, access, and loyalty, Alphanumeric empowers all stakeholders in the healthcare journey, fostering a collaborative environment that drives better health outcomes and deeper connections.
To learn more about our services and the ways Alphanumeric is helping organizations make their mark on customer communication, visit us online. You can also connect with us on LinkedIn for the latest on industry news, upcoming events, thought leadership articles, and more.
Attend Our Panel Discussions:
Use Generative AI Internally or Externally? Opportunities and Risks
Presented By: Sandrina Clemente, PharmD MSc
Thursday May 8, 2025, 5:55pm - 6:15pm
AI and Big Data Analytics for Patients' Data Insights
Presented By: Mahsa Kiazadeh, MSc
Friday May 9, 2025, 12:30pm - 1:00pm
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Authors:Christina E Nixon, PhD; Alexandra Ashworth, PharmD; Steve Aluoch, PharmD, MBA, BCMAS; Preeti Sule, PhD; Jackie Tan, PharmD Summary:This study examines the integration of Generative AI (GenAI) in medical content development, focusing on collaboration between agencies and pharmaceutical partners. It evaluates GenAI’s role in accelerating content creation, its benefits in early drafting stages, and the necessity of human intervention for strategic alignment, tone refinement, and accuracy. Through case studies, the study highlights GenAI’s impact on literature summarization, speaker guide development, and AI-generated voiceover scripts, offering insights into optimizing AI-human collaboration in medical communications. |
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Authors:Steve Aluoch, PharmD, MBA, BCMAS; Christina E Nixon, PhD; Alexandra Ashworth, PharmD; Surika Absar, PharmD Summary:This study examines the role of AI-driven tools in medical writing, focusing on workflow optimization, content accuracy, and regulatory compliance. Through a global literature review of 34 studies, it evaluates AI’s impact on literature screening, systematic reviews, and clinical study reporting. Findings highlight AI’s ability to enhance efficiency—reducing manual workload by 64% and improving literature curation speed by 45%—while maintaining scientific rigor. However, challenges such as contextual inaccuracies and ethical concerns necessitate a hybrid AI-human approach to ensure precision, transparency, and compliance in medical communications. |
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Authors:Christina E Nixon, PhD; Surika Absar, PharmD; Joe Bellavance Summary:This study explores the development of an Author Experience (AX) platform designed to enhance content creation and streamline collaborative workflows in medical communications. By integrating Generative AI, modular content components, and structured databases, the platform accelerates drafting, ensures regulatory compliance, and enables seamless adaptation across multiple formats and therapeutic areas. Findings highlight improved efficiency, reduced content redundancy, and faster approval processes, positioning the AX platform as a scalable solution for optimizing content production while maintaining consistency and quality across life sciences teams. |
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The Future of Customer Engagement: Optimizing the Omnichannel ExperienceChapters 1 - 4 cover the key differences between an omnichannel strategic plan versus a multichannel system, common hurdles organizations face when implementing an omnichannel strategy, how to measure your performance by choosing the right KPIs, and how the real power of an omnichannel strategy lies in its ability to integrate digital and traditional channels into a seamless experience. Download the first four chapters now and stay tuned for the final chapter, where we discuss how to monitor your omnichannel strategy and identify areas for improvement for sustainable success. |
Mahsa Kiazadeh, MSc
Global Manager, Workforce Optimization & Data Analytics AlphanumericIn her academic journey, Mahsa Kiazadeh has paired a Bachelor’s in Computer Engineering with a Master’s in Computer Science, specializing in Machine Learning with a special concentration in Medical Image Processing. She has carried the wealth of knowledge gained, along with her continuous learning in this rapidly evolving field of technology, into fruitful years of a career in data analytics. Today, Mahsa is particularly passionate about applying science to real-life situations and finding simple solutions to complex problems.
Sandrina Clemente, PharmD, MSc
Global Director of Operations AlphanumericWith 17 years of immersion in the Life Sciences sector and credentials including a PharmD and MSc in Clinical Analysis, Sandrina Clemente operates from Portugal, dedicated to enhancing global well-being through streamlined processes and top-notch customer service. Her passion lies in pioneering innovative solutions and tackling challenges with creativity. Sandrina's expertise spans leveraging cutting-edge technologies and artificial intelligence to ensure secure and efficient service delivery. Continuously forward-thinking, she delves into the evolving interplay between processes, human resources, and technology, anticipating future synergies.