Alphanumeric is proud to be attending and presenting at this year's Fierce Pharma Week in Philadelphia. Stop by Booths 1116 and 1117 to meet a few of our Subject Matter Experts and learn how Alphanumeric is leading life science and healthcare organizations toward a more efficient future.
Alphanumeric bridges the gap between pharmaceutical companies and healthcare professionals, patients, and caregivers through innovative, tailored communication solutions. By enhancing education, understanding, access, and loyalty, Alphanumeric empowers all stakeholders in the healthcare journey, fostering a collaborative environment that drives better health outcomes and deeper connections.
To learn more about our services and the ways Alphanumeric is helping organizations make their mark on customer communication, visit us online. You can also connect with us on LinkedIn for the latest on industry news, upcoming events, thought leadership articles, and more.
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Attend Our Presentation:
From Broadcast to Bespoke: Pharma’s Journey into Digital-First Engagement
Presented By: Sireesha Murala, MD, CMPP and Deborah Deeds Aoyagi, MBA, CPhT
Wednesday September 10, 2025, 2:15pm - 2:45pm EDT, Room 121A
Join us as we explore how data, AI, and omnichannel or opti-channel strategies are transforming patient and HCP engagement — with portals, apps, and platforms emerging as the new marketing battlegrounds.
Sireesha Murala, MD, CMPP
Scientific Director AlphanumericSireesha Murala, MD, is a highly accomplished Scientific Director and Medical Writer with extensive experience in medical education, clinical research, and strategic scientific communications. With a strong background in neurology, oncology, and rare diseases, she has led content development for top-tier CME programs and pharmaceutical clients. In her current role as Scientific Director at Alphanumeric, she drives content development initiatives that balance scientific accuracy with strategic objectives across therapeutic areas. She combines clinical expertise with advanced data analysis and regulatory knowledge, having held multiple leadership positions in the field. Her work has earned industry recognition, including the Young Investigator Award at the WORLD Symposium 2022, and she is ECFMG certified-MD with multiple advanced certifications in pharmacovigilance and medical monitoring.
Deborah Deeds Aoyagi, MBA, EMS
Business Development Manager AlphanumericDebbie brings over 15 years of experience in CRO and pharmaceutical sales, with expertise spanning clinical trials, diagnostics, precision medicine, and SaaS solutions. She has a proven track record of exceeding sales goals, negotiating complex contracts, and leading business development efforts across all phases of drug development.
With an MBA from Duke University and a BS in Chemistry from Vanderbilt, Debbie combines deep scientific expertise with sharp business acumen—and a passion for driving innovation in life sciences.
Padmini Jayaraman, Ph.D.
Business Development Manager AlphanumericPadmini is a seasoned cellular and molecular immunologist with over 15 years of experience spanning basic and clinical immunology, immunotherapy, and targeted therapies, complemented by eight years of proven leadership in business development, licensing, corporate strategy, and strategic partnerships within the life sciences sector. She has successfully led high-value deals with top-tier pharma, guided global pipeline expansions, and driven commercialization strategies across oncology, cardiometabolic diseases, rare diseases, inflammation, and autoimmunity. With a unique blend of scientific depth and commercial acumen, Padmini brings the vision and expertise to identify new opportunities and forge impactful collaborations.
Linda Herndon
Senior VP of Life Sciences AlphanumericI bring extensive expertise as a Senior Vice President in Life Sciences, showcasing a track record of successfully selling and implementing solutions to enhance both patient and client satisfaction. My competencies include International Business Development, Strategic Planning, Global Sourcing, Business Process Enhancement, and Remote Collaboration. Holding a Bachelor of Science (BS) in Business Administration and Management from Barton College, I also contribute to the institution as a member of its Board of Trustees.
I take immense pride in our achievements at Alphanumeric and eagerly anticipate the promising ventures ahead. Thank you for joining us on this remarkable journey!
Tyler Handfinger
Program Manager AlphanumericWith a passion for excellence and a dedication to achieving results, Tyler is a valuable asset to any project team. His expertise in strategic planning, execution, and problem-solving has been honed through years of experience in the industry. Tyler is a natural leader with a keen eye for detail and a talent for communicating complex ideas in a clear and concise manner. He takes pride in delivering projects on time and within budget, while maintaining the highest standards of quality. Whether you need guidance on a complex project or a reliable partner to help you see it through to completion, Tyler is the consultant you can trust to get the job done.
Christopher Spohr
Senior Director of Marketing AlphanumericI take great pride in helping guide Alphanumeric on its mission to improve the patient experience and do the right thing. We are constantly looking for new ways to innovate and make our mark on the healthcare industry. I believe that strong marketing is essential to our success, and I am committed to using my skills and experience to help us reach our goals.
I'm truly proud of what we've been able to accomplish at Alphanumeric, and I know we have even more great things in store. Thanks for being a part of our journey!