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Authors:Sandrina Clemente, PharmD MSc; Mahsa Kiazadeh, MSc; Surika Absar, PharmD; Christina E Nixon, PhD Summary:This study evaluates the effects of implementing AI-driven Natural Language Processing (NLP) for search functionality in a Global Medical Information Contact Center. Objectively assessing its impact on daily operations, it seeks to understand how AI technology enhances efficiency and effectiveness in handling medical inquiries and information dissemination. |
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Authors:Mahsa Kiazadeh, MSc; Surika Absar, PharmD; Sandrina Clemente, PharmD MSc; Christina E Nixon, PhD Summary:This abstract poster proposes the creation of an Artificial Intelligence (AI)-driven outbound contact center that integrates medical image processing and Natural Language Processing (NLP). By combining these technologies, the system aims to facilitate rapid and precise detection of visual adverse drug events. The poster outlines the ideation process and methodological approach behind the development of this innovative AI solution, which has the potential to revolutionize drug safety monitoring and enhance patient care. |
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The Future of Customer Engagement: Optimizing the Omnichannel ExperienceIn the first two chapters of this multi-part series, we delve into a crucial aspect for Life Science entities: grasping the fundamental tenets of omnichannel engagement. Here, we dissect the nuances setting apart an omnichannel approach from its multichannel counterpart, while navigating the pragmatic hurdles encountered in the quest for effective omnichannel strategies. From grappling with internal processes and existing engagement endeavors to deciphering ROI amidst fragmented data and elusive channel attribution, we illuminate the day-to-day challenges confronted by organizations akin to yours. This exploration encompasses constraints on resources, operational intricacies, and the imperative to navigate ever-evolving regulatory frameworks, all pivotal elements for leaving a lasting imprint on the customer journey. Join us as we continue unveiling subsequent chapters addressing the intricacies and benefits of a triumphant omnichannel strategy and its implementation. |
Surika Absar
Client Solutions Analyst II AlphanumericAs a pharmacist, I am fueled by a deep passion for medical communications and an unwavering dedication to enhancing patients' lives through drug development. With my extensive knowledge of medications and their effects on health, I possess a unique ability to transform complex scientific information into captivating and easily understandable content. I actively champion for the advancement of drug development, constantly staying informed about the latest trends and collaborating with various stakeholders to drive positive transformations in the healthcare industry. Let's connect and explore the limitless possibilities of making a truly meaningful impact together.
Christina Nixon, PhD
Senior Director Medical & Scientific Communications AlphanumericAs an ever-questioning medical communication professional with an international reputation, I have been communicating science to children, grandmothers, business professionals, government agencies, and scientific experts for more than 15 years. My technical areas of expertise span infectious disease, immunology, oncology, and vaccines and include content deliverables at all stages within a product's life cycle.
Tara Moore
Senior Project Manager AlphanumericTara Moore is an experienced Life Science professional, with a comprehensive understanding of compliance, risk, instructional training, implementation specialist, quality assurance, and project/vendor management and coordination. As a leader, Tara demonstrates exceptional capabilities in motivating teams and ensuring their success.
Tyler Handfinger
Program Manager AlphanumericWith a passion for excellence and a dedication to achieving results, Tyler is a valuable asset to any project team. His expertise in strategic planning, execution, and problem-solving has been honed through years of experience in the industry. Tyler is a natural leader with a keen eye for detail and a talent for communicating complex ideas in a clear and concise manner. He takes pride in delivering projects on time and within budget, while maintaining the highest standards of quality. Whether you need guidance on a complex project or a reliable partner to help you see it through to completion, Tyler is the consultant you can trust to get the job done.
Make Your Mark on Customer Communication
Alphanumeric is leading life science and healthcare organizations toward a more efficient future – where patients and providers are met with personalized communication at every stage of their journey. We help companies remove the friction from patient, healthcare professional, and employee communications with a complete suite of tools including unparalleled contact center services, custom technical integrations, digital transformation strategies, and more.
To learn more about our services and the ways Alphanumeric is helping organizations make their mark on customer communication, visit us online. You can also connect with us on LinkedIn for the latest on industry news, upcoming events, thought leadership articles, and more.
